“It’s a lot of fun to open up a show and have it start off with an old-fashioned sort of Warner Bros.
The theater mostly reverted back to classics such as Casablanca and Citizen Kane, something that Bramante said he has enjoyed amid the bleakness of the pandemic. Known for premiering the latest indie films, the West Newton Cinema was forced to shift the majority of its repertoire after production in Hollywood became limited, especially for smaller scale movies. On March 16, Bramante’s children organized a GoFundMe to support the cinema, which raised $48,583. “We’re doing everything we can to stay open, and we’re doing everything we can to bring in some people,” Bramante said. “The theater is probably doing much less than it would ordinarily be doing.”Īfter the drop in ticket sales, Bramante is now the cinema’s only worker, even running the projector himself. “It’s a precarious financial situation,” Bramante said. Upon first reopening, he extended a discount program offering $5 tickets, which are usually reserved for the theater’s Family Movie Night tradition. The West Newton Cinema has been having issues attracting crowds, as people are less willing to venture to movie theaters than they were before the pandemic.īramante, in hopes of welcoming more customers, decreased the price of tickets. “The customers were very appreciative that we were reopened, and they were glad that we were able to stay in business and be there to be part of the community,” Bramante said.
In order to guarantee the safety of movie-goers, Bramante implemented strict sanitization protocols in addition to enforcing social distancing and having employees wear gloves. “It has been very challenging, but also has been very rewarding,” Bramante said. In the COVID-19 pandemic, social distancing regulations have limited the amount of people allowed in movie theaters, and the virus itself has created a sense of fear around being in an enclosed space for an extended period of time.ĭespite these issues, the family-owned West Newton Cinema and Coolidge Corner Theater are working tirelessly to provide their customers with enjoyable experiences-whether by streaming movies or providing in-person viewings.Īfter being closed for four months, the owner of West Newton Cinema, David Bramante, was excited to open back up again and begin serving customers on July 17.
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